A personalised dog book made from your dog's actual life

Likeness is the thing people care about most, and it comes down almost entirely to the photos you upload rather than the illustration style you pick.

• One clear, straight-on face shot in daylight.
• One full-body side profile for proportions and tail carriage.
• One photo that shows coat colour honestly — no flash, no filter.
• One photo of them mid-something: zoomies, digging, sulking.

Long-coated breeds, merle patterns, split faces and mismatched eyes all reproduce well. Very dark dogs are the hardest to render, so an outdoor photo in soft light helps enormously.

Once people start answering the questions, the same shapes tend to appear — and they make surprisingly good stories.

• The route. Nearly every dog has one walk they treat as theirs, with landmarks only they care about.
• The rule they refuse. The sofa. The stairs. The bin. There is always one.
• The greeting. How they behave when the right person comes home is, for most families, the emotional centre of the book.
• The collection. The ball, the sock, the specific stick that came home from Wales.